A new brand promoting Western Australian produce to overseas export markets is set to help firmly put the State’s agrifood sector on the world map.
Western Australia Worth Sharing is a $8.1 million, three-year funding initiative by Royalties for Regions through the $350 million Seizing the Opportunity Agriculture project.
Member for the Mining and Pastoral Region Dave Grills MLC welcomed the launch of the campaign on Friday, which will highlight WA’s premium agrifood produce, grown in clean, fresh air, under blue skies and bathed in sunshine.
“The brand will promote the State’s modern agriculture and production methods and high food safety standards, which is greatly valued in a global market where demand is soaring,” Mr Grills said.
“The brand centres on the idea of sharing, and Western Australian companies and their individual stories will be at the very heart of this new campaign.
“Companies already involved range in the brand range from Western Australia’s most successful agricultural exporters to smaller, family-run businesses.”
Western Australia Worth Sharing encompasses a distinctive logo featuring Western Australia, and a website where people from overseas can learn about and connect with companies exporting Western Australian produce.
“Across the Mining and Pastoral Region, we have a variety of innovative and successful agrifood businesses that could certainly benefit from greater promotion in overseas markets,” Mr Grills said.
Nationals WA Candidate for the Kimberley Rob Houston said companies that agreed to be export partners would be able to licence use of the brand from the State Government free of charge, and incorporate it into their international marketing plans.
“This is a fantastic initiative which will put an international spotlight on the strengths of our State’s agricultural production,” Mr Houston said.
“Western Australia Worth Sharing is just another great example of the important work being done to advance the State’s agricultural industry through Royalties for Regions.
“I look forward to seeing producers in the Kimberley embrace this initiative as I believe our region has enormous agricultural potential.”
Businesses already involved with the new brand include companies from Shark Bay, Manjimup, Esperance, Harvey and Moora.
For media enquiries contact Dave Grills MLC – 9071 500 or E: dave.grills@mp.wa.gov.au
