A new brand promoting Western Australian produce to overseas export markets would put the State’s agrifood businesses on the world map, Member for Warren-Blackwood, Terry Redman, said today.
Mr Redman welcomed the Liberal National Government’s Western Australia Worth Sharing brand campaign, which was launched by Premier Colin Barnett and Minister Redman today.
Western Australia Worth Sharing is a $8.1 million, three-year funding initiative by Royalties for Regions through the $350 million Seizing the Opportunity Agriculture project.
The brand will promote the State’s pristine growing conditions, modern agriculture and production methods and high food safety standards.
Western Australia Worth Sharing encompasses a distinctive logo featuring Western Australia, and a website where people from overseas can learn about and connect with companies exporting Western Australian produce.
“It is interesting to see Leeuwin Estate, Vasse Felix, Bannister Downs, Fresh Produce Alliance and the Truffle and Wine Co already featured on the website,” Mr Redman said.
Mr Redman said companies that agreed to be export partners would be able to licence use of the brand from the State Government free of charge, and incorporate it into their international marketing plans.
“This is a fantastic initiative which will put an international spotlight on the strengths of our State’s agricultural production,” Mr Redman said.